Intelligent Response Selling

Scripting is one of the strongest assets a salesperson can have, do, and use.  The key is to avoid using a script word for word.

Objections, in particular, lend themselves to a scripted response -- this might be causing your salespeople to lose sales.  Objections, while common, all require a highly personable and intelligent response.

Top sellers will take a scripted response, understand the intent, and then when faced with an objection, tailor the scripted response to a fitting, relational, and intelligent one personally delivered at just the right time.